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Stop lying!

How honesty can become a tool in customer acquisition
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You’re not selling anything
How one re-frame can change the way you approach customer acquisition
 • Lorenz Neff
Simple Customer Acquisition
How you can create a system that turns strangers into buyers (as a small business)
 • Lorenz Neff
Simple Closing: The 3+1 method
After 13 years in sales this is how I end every sales call (and I think it's the best method for every "not salesperson")
 • Lorenz Neff
Customer Acquisition Strategy in Three Questions
It sounds like it needs a degree. It needs three questions.
 • Lorenz Neff
The End of Sales
Why AI Destroys Trust (And Why This Is Good News For You)
 • Lorenz Neff
What do you do when your service is brilliant, but your customer doesn’t know they have the problem it solves?
You stop selling to everyone and start selling to someone.
 • Lorenz Neff
Not talented. (my unusual story)
I spent 6 years to learn that 99% of selling advice is useless - so you don’t have to
 • Lorenz Neff
Great Sales: Door Offer
A Door Offer Can Change Your Conversion
 • Lorenz Neff
9 Questions That Turn a Boring Service Into a Compelling Offer
A hotel, a slow elevator, and a psychology student
 • Lorenz Neff
Great Sales: Foundation Offer II (Premium)
How to Make More Money Without More Customers
 • Lorenz Neff
Great Sales: The Foundation Offer (Part 1/2)
How to get great at selling even if you have 0 talent
 • Lorenz Neff
Every business has three levers to grow. Most entrepreneurs only know one.
Advertising is the one lever everyone knows. Here's what the other two look like — and why they don't cost a cent.
 • Lorenz Neff
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